Layaway in the Consignment Store. Profit or Pain?

layaway in the consignment store

Layaway in the Consignment Store “I really, really like this piece, but I don’t get paid until next Friday. I would love to get it before it’s gone. Do you have a layaway plan?” We hear some version of this question at least a couple times a week. After a few months in the consignment…

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Confessions of a Struggling Consignment Shop Owner

consignment shop

We all Struggle… I had just hired a new staff member at my consignment shop and it was within my first 6 months of business. She was a college student inexperienced in dealing with the range of people you get in a retail environment. I had to run a few errands, which would require her…

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Personality Profiling in Your Consignment Business

Personality Profiling in the Consignment Business

I hired her to manage our online presence. She was fun, outgoing, sociable, and inspiring. I thought that would translate well to our social media and web outlets. What I failed to assess was her motivation to see results. In her short tenure at our consignment store, she lived up to her personality profile.  She…

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Circular Marketing in Consignment

Circular Marketing in Consignment

What is Circular Marketing in Consignment? Although I’ve been using the term “circular marketing” for about 3 years now, I’m not exactly sure what the official term means. Based on a quick Google search, it seems to mean a marketing message that runs throughout every platform in a marketing strategy (see this article for more).…

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Tips for Inventory Screening in Consignment

tips for inventory screening in consignment

She was not only 85 years old, but was also a dear neighbor of mine. She called the store and left a message for me to stop by her house and see if I could help her liquidate some things as she was about to transition to a care home. My heart sunk because I knew…

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Consignment Contract: The Key to Satisfied Consignors

consignment contract consignor contract

She walked in on a Monday morning after a long hard weekend trying to manage family issues that were unmanageable.  Her son, in his early twenties, had been arrested for a DUI and she had to bail him out of jail… again. She was broke and it was coming up on consignor payout day at…

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Managing the Markdown Schedule

managing markdown schedule

Managing the Markdown Schedule in Your Consignment Store Having been in the consignment business for several years, you would think that I have heard of every markdown schedule out there.  Well, today I was introduced to one that I haven’t heard before!  In a casual conversation at a business meeting, a gentleman told me that his…

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This is True! Do you see it in your shop?

resale shop makeover

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The Power of the Landing Zone

consignment shop landing zone

Beware the “Landing Zone” The following “Landing Zone” tips are adapted from Paco Underhill’s book, “Why We Buy.” Imagine yourself circling the parking lot of a store you’ve never shopped in before. The temperature outside is 92 and the parking lot is packed. You are wondering if the visit is worth the investment of time and…

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Our Top 4 Factors that Lead to Customer Loyalty

factors that lead to customer loyalty

Meet the Jones’ There were the Jones’, who came in at least a dozen times before they ever made a purchase. And every time I saw them coming I would try to find something else that had to be done immediately so I could exit through the back door. Ladies and Gentlemen, Kevin has left…

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